三大类别，覆盖所有广告创作手法，每种技巧均有详细说明与案例
基于创意思维的广告表达手法
Exaggeration
Association
Contrast
Substitution
Repetition
Reversal
Personification
Objectification
Transfer
Action Relevance
Layered Reinforcement
Conventional Thinking Break
Symbolic Association
Visual Inversion
Emotional Appeal
Mnemonic Induction
Foil Contrast
Experiment
Upgrade
Parody
Reverse Logic
Awkward Moment
基于戏剧叙事的广告结构手法
Mistake
Misunderstanding
Error
Flashback
Parallel Narrative
Enumeration
Spectacle
Sensual Style
Documentary Style
Action Style
Musical Style
Landscape Style
Disaster Style
Thriller Style
Comedy Style
Sci-Fi Style
Period Drama Style
Historical Style
War Film Style
Animation Style
Mystery Style
Perspective Shift
Data-Driven
Transmedia Storytelling
White Lie
Hidden Message
Drama Style
Experimental Style
Crime Thriller Style
Western Style
基于视听语言的广告制作手法
Jump Cut
Split Screen
Slow Motion
Reverse Playback
Voiceover
Alienation Effect
Travel Vlog Style
Interview Style
Montage
Action Match Cut
Prop Match Cut
Photo Narrative
Shape Association
Kinetic Typography
Miniature Effect
Underwater Photography
Mirror Reflection
Non-Human Dialogue
Anti-Gravity Scene
One-Take Shot
Freeze Frame
Unique Angle
Motion Graphics
Formalism
VFX Compositing
Non-Human Performer
Aerial Photography
Dynamic Aspect Ratio
Time-Lapse
Silence